by Jackie Navarrete
Big tech moves usually make headlines in investor circles—but this one’s different. When Fiserv, one of the world’s largest fintech companies, doubles down on Clover POS and sets a $3.5 billion revenue goal for 2025, it’s not just Wall Street who should care. If you’re a small business owner, this investment is directly aimed at you.
Here’s what’s going on, why it matters, and what your next move should be if you want to grow, stay competitive, and future-proof your business.
Why Clover Is Suddenly in the Spotlight Again
Clover POS has been a staple in the small business world for a while now, but in 2025, it’s going big league. According to Fiserv’s Q1 2025 earnings report, Clover revenue jumped 27% year-over-year. Its total gross payment volume (GPV) is nearing $300 billion annually.
Even more impressive? Fiserv’s CFO confirmed their goal to hit $3.5 billion in Clover-specific revenue this year. That means real money is being poured into software improvements, new features, more hardware options, and even global expansion.
Translation? They’re not just polishing Clover—they’re transforming it into a complete ecosystem for running and growing your business.
What “Quality Volume” Means—and Why You’re Exactly Who Fiserv Wants
Fiserv is making a strategic shift. Instead of focusing on small-time side hustles or micro-merchants who process a few hundred dollars a month, they’re investing in businesses that are serious about growth.
In their own words, they’re chasing “quality volume.”
That’s you.
Brick-and-mortar retail shops, restaurants, service providers, auto repair shops, salons—anyone with consistent sales, customer flow, and a need for reliable payment tools is now Clover’s ideal customer.
The big takeaway? You’re going to get better tech, better support, and more features that are actually built with your day-to-day operations in mind.
Clover Is Doubling Down on Features That Help You Sell More
This is where it gets exciting. With Fiserv prioritizing real business owners, Clover is expanding the kinds of tools it offers. This isn’t just about taking payments anymore.
Some of the most impactful updates include customer loyalty apps that automate rewards, inventory tools that help you know what to stock and when, and smarter employee tracking options. Real-time sales data and dashboards also let you make decisions based on facts, not guesswork.
And yes—Cash Discount integration is built-in, so you can legally offset card processing fees without upsetting your customers.
Whether you’re running a smoothie shop or a boutique, Clover’s software stack now works like a full-time business coach in the background.
From Local to Global (But Still Built for Main Street)
Clover is now live in 13 countries. That might sound like a “big biz” move, but it’s actually great news for small business owners.
Why? Because global expansion = platform stability. That means more developer support, more third-party integrations, and better app development for all merchants—not just enterprise giants.
Plus, Clover isn’t losing sight of its core market. Everything about the product roadmap is still laser-focused on helping small and mid-sized businesses operate smarter and leaner.
Is Your Current POS Keeping Up? (Spoiler: Probably Not)
Still using an FD150 or a basic terminal? Let’s be real—it’s time to evolve.
Old-school terminals can process transactions, sure. But they can’t help you upsell at checkout, track your top-selling products, or automate discounts during slow hours. They don’t offer QR code ordering, curbside pickup, or smart email receipt integrations.
Clover does all of that. And with Fiserv pumping more resources into development, the gap between Clover and everything else is only getting wider.
The VMS Perspective: Why We’re All-In on Clover
At Velocity Merchant Services, we’ve helped thousands of small business owners upgrade to Clover. And we’re not surprised to see Fiserv throwing fuel on the fire.
We believe in solutions that make your life easier, save you money, and scale with your goals.
We’re currently offering $2,000 toward any Clover device when you enroll in the Cash Discount Program. It’s our way of helping serious small businesses upgrade without the sting of upfront cost.
Our devices arrive pre-programmed, fully set up, and ready to use right out of the box. No stress. No nonsense.
Your Next Move: Grow, Upgrade, or Get Left Behind
The payment world is changing fast. If you’re using outdated tech, you’re not just missing out on cool features—you’re potentially losing sales.
So here’s what to do:
First, audit your current POS. What can’t it do that would save you time or grow your bottom line? Then, talk to a VMS rep. We’ll walk you through how Clover fits your business. And finally, don’t miss out on that $2,000 upgrade credit.
Final Take: When the Giants Bet on Small Business, You Should Too
Fiserv doesn’t throw billions around lightly. Their faith in Clover means they believe in the power of small businesses to grow, evolve, and lead the way in digital transformation.
If you’re still clinging to a basic terminal or struggling with clunky systems, now’s the time to act. Clover isn’t just a tool—it’s your new growth partner.
Get ahead. Stay ahead. And let VMS help you every step of the way.
